Precision planning. Effortless delivery. Distinctly local.

Our mission

At Destination Louisville, our mission is to CURATE authentic EXPERIENCES that showcase the very best of Louisville. As the city’s trusted local experts in every facet of conference planning and guest engagement, Destination Louisville CONNECTS people to the culture, community, and character that define our hometown.

Core Values

Experience First

1

We design every detail around the attendee journey, ensuring each event enhances the overall experience and leaves a lasting impression.

Curated with Purpose

2

We thoughtfully curate venues, vendors, and moments that reflect the unique character of Louisville, creating events that feel intentional, authentic, and elevated.

Connection at the Core

3

We connect planners to the right partners, guests to the local culture, and events to the energy of the city.

Local Mastery

4

As Louisville experts, we leverage deep relationships and in-depth knowledge to deliver seamless execution and strategic advantage.

Excellence in Execution

5

From arrival experience to closing reception, we operate with precision, professionalism, and a commitment to exceeding expectations.

Our Talent

  • Anna-Marie Frazier

    FOUNDER

    With over 20 years in Louisville’s hospitality industry, Anna‑Marie leads with experience, creativity, and heart. Her career began in food and beverage before moving into catering sales and eventually group sales, where she discovered her passion for connecting people to the spirit of Derby City. After serving as Director of Sales for several hotels and later for Hosts Global Destination Management Services, she founded Destination Louisville to bring her vision of collaborative, guest‑focused event design to life.

    A proud mom of five, Anna‑Marie’s leadership style is rooted in authenticity, teamwork, and hard work. She loves cooking, entertaining, and designing spaces that feel as welcoming as her city. Her dedication to her team and clients shines through every event she curates — each one a reflection of Louisville’s warmth, charm, and hospitality.

  • Cassie Arthur

    FOUNDER

    With over 15 years in the industry Cassie has built her career around creating memorable guest experiences and fostering strong community connections. Born and raised in Louisville, she takes pride in being part of the local hospitality network while also bringing a broader perspective shaped by her travels.

    Her background in both operations and sales has taught her the value of adaptability, leadership, and genuine service. She is passionate about building relationships, supporting her team, and consistently raising the standard for both guest satisfaction and business growth.

    Outside of work, she is a proud mother who finds joy in music, great food, and creating meaningful memories with the people around her. She enjoys traveling, spending time gardening, and daydreaming about beautification projects, especially remodeling her historic home, where she blends creativity with a hands-on approach.

    Cassie brings that same energy and passion into her work every day by creating welcoming spaces, cultivating connections, and always striving to grow.

  • Lisa LeCompte

    OPERATIONS

    Lisa LeCompte spent nearly 30 years in the tourism and hospitality industry. With experience in convention center sales, association management and event planning, she has a well- rounded knowledge of the industry. She recently retired after 18 years in Convention Sales for Louisville Tourism where she helped book numerous meetings, events and tradeshows for the city.

    Lisa was born and raised in the Louisville area. She and her husband have two sweet, spoiled dogs, Cash and Carter. She enjoys gardening, painting, reading and volunteers as a garden ambassador at Yew Dell Botanical Gardens.

    Whether it’s managing airport arrivals, loading buses, setting up decor or giving a tour of the city, Lisa’s number one goal is to ensure that our clients have the best and most memorable experience here in Louisville!